{"content":{"sharePage":{"page":0,"digests":[{"id":"42017484","dateCreated":"1315277085","smartDate":"Sep 5, 2011","userCreated":{"username":"MetteLP","url":"https:\/\/www.wikispaces.com\/user\/view\/MetteLP","imageUrl":"https:\/\/www.wikispaces.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/bloomingcreations.wikispaces.com\/share\/view\/42017484"},"dateDigested":1532768253,"startDate":null,"sharedType":"discussion","title":"Group discussion","description":"This is the things we talked about in the group discussion today and my thoughts about how I will scope the wiki page down and combine it with the case study.
\n
\nPoints from group discussion:<\/strong>
\n- Shazam: good advertising and promotion<\/li>
- Collaboration: put your songs in an ad and promote yourself that way.<\/li>
- The CD\u2019s celling rate hasn\u2019t changed and the Vinyl selling rate has gone up.<\/li>
- Should they make all electronic music free?<\/li>
- Itunes has changed the music industry \u2013 you can buy songs individually, rate, comment, promote.<\/li>
- Should we have cd-albums in virtual stores.<\/li>
- Crowd sourcing marketing: if you like this, you might also like that.<\/li>
- Is piracy bad?<\/li>
- Fans participating \u2013 If you use my songs and change it, you uploade it, so I can get it too, get inspired and use yours \u2013 could that be a new model?<\/li>
- Mike Topkins: has promoted himself on Youtube and is now selling his songs on Itunes. No manager, no music-company \u2013 no studio - just himself.<\/li><\/ul>
\nThe wiki content<\/strong>
\nSo I think I will write about the hybrid model in the music industry. First I will introduce the concept of the hybrid model and then connect it to the music industry through examples. At the end I will try to look at what is coming.
\n
\nMy thought is that I will use the same topic for my case study, but here I will go further into one example (for instance Itunes) and talk about what it does differently and how it changes the industry.","replyPages":[{"page":0,"digests":[{"id":"42204026","body":"
\n
\n
\n
\nHi Mette,
\n
\nSounds like an interesting topic! I've made a few notes below on your comments above:
\n
\n1) I found some interesting stats on the ARIA website:http:\/\/www.aria.com.au\/pages\/statistics.htm<\/a>
\n
\nMost notably there was an 80% decline in physical singles sales between 2009 and 2010.
\n
\n2) I also found it interesting that musicians are now being sold on to digital distributors - who then make sure the bands songs get listed on iTunes and other
\nonline music stores. Essentially a band could be completely digital in this case - and never even meet their fans or producers in person. This idea definitely
\nlends itself to the rise of the ProAm - and makes being a successfully musician easy for those in more remote areas.
\n
\n3) A good example of a "digital band" would be "Gorilliaz". "Gorillaz" is actually a project started up by 2 musicians and is comprised of a digital band, a virtual world, and animated characters. They have also made their own version of the iPad - the iElectribe. You can read more about them here:
\n
\nhttp:\/\/gorillaz.com\/<\/a>
\nhttp:\/\/thefall.gorillaz.com\/<\/a>
\nhttp:\/\/en.wikipedia.org\/wiki\/Gorillaz<\/a>
\n
\n4) There is also a very interesting article that talks about the death of the "old music industry":
\nhttp:\/\/www.mtv.com\/news\/articles\/1576838\/old-music-business-dead-whats-next.jhtml<\/a>
\n
\nThey also mention in the article RCRD LBL - the site gives away free downloads, bands are paid an advance and they make a profit from the advertising on the
\nsite. This would be a great way to start off in the industry.
\n
\n5) MySpace.com
\nThis might be something interesting to note in relation to how bands are selling their music in the digital realm. A lot of bands have got their start from a
\nsuccessful cult following on MySpace, and now many established bands have their owns pages on MySpace.com - just to be a part of the scene. It also gives them
\nanother avenue to sell their music through.
\nhttp:\/\/au.myspace.com\/adelelondon\/music<\/a>
\n
\n6) Future considerations
\nJust a few thoughts on this....
\nIt seems as though new media is now an essential part of the life of most Gen X & Gen Y. So in order for the music industry to continue to make an impact on us
\nthey will need to tap into what we interact with each day - the internet. As I've noted above the music industry are already heavily involved with digital sales
\nand social networking sites, but where to next? I really liked your thoughts on fans participating - and I think this could likely be a future trend for the
\nindustry. This was a very good article: http:\/\/www.creativedeconstruction.com\/2010\/02\/fan-participation-and-the-democratization-of-music\/<\/a>
\n
\n
\nI hope this has helped?! Let me know if I can help in any other way at all. Also feel free to email or call if you need to work through any thoughts.
\n
\nThanks and happy blogging!
\n
\nMichelle
\nx","dateCreated":"1315547666","smartDate":"Sep 8, 2011","userCreated":{"username":"MichelleG28","url":"https:\/\/www.wikispaces.com\/user\/view\/MichelleG28","imageUrl":"https:\/\/www.wikispaces.com\/user\/pic\/1314079722\/MichelleG28-lg.jpg"}},{"id":"42278826","body":"Hi Mette,
\nHere is an article talking about how music industry can generate revenue though new media. I think you might get some ideas from this post. It mentions several points including:
\n\uf06c Digital Downloads
\n- Can Unsigned Artists be digitally distributed through iTunes?<\/li>
- Webcasting Royalties<\/li>
- Public Performance Royalties for Internet Licenses<\/li>
- Music Used in Video Games and on Your Mobile Phone<\/li><\/ul>These points are supported by real cases and price numbers. Hope the information is useful for your post or assignment.
\n Taking a Glance at Other Income Streams in the Music Industry...2007<\/a>","dateCreated":"1315719923","smartDate":"Sep 10, 2011","userCreated":{"username":"sabrinalin","url":"https:\/\/www.wikispaces.com\/user\/view\/sabrinalin","imageUrl":"https:\/\/www.wikispaces.com\/user\/pic\/1315277461\/sabrinalin-lg.jpg"}},{"id":"42380942","body":"Hi both of you
\n
\nThank you for your responses. Unfortunately I didn't get to look it through before my post, but I'd still like to comment on it.
\n
\nFirst it was some very good articles you found, but they were both from 2007. Through my research I recovered, that the music industry is going really fast at the moment. Applications is opening and shutting down in seconds, and artists are trying a lot of different things for shorter or longer periods, so even articles from 2007 is usually outdated.
\n
\nAs you also mentioned, Michelle, I really do think that fan participation will be something we\u2019ll see more of in the future. Most artist already use MySpace, Facebook, Twitter and their homepage to communicate with their fans, but not many is actually having an interaction. Artist like Lady Gaga and Kaiser Chiefs, who I mentioned in my wiki, is starting to show how the relationship between artists and fans could change - which I also find quite interesting. As you mention, Michelle, Gorillaz is also a band, who knows how to make and keep their fan community. I think that especially the ability to keep the fan community satisfied is crucial for any artist today, as our attention is so easily withdrawn to other things.
\n
\nThank you for your contributions","dateCreated":"1315895962","smartDate":"Sep 12, 2011","userCreated":{"username":"MetteLP","url":"https:\/\/www.wikispaces.com\/user\/view\/MetteLP","imageUrl":"https:\/\/www.wikispaces.com\/i\/user_none_lg.jpg"}},{"id":"42726490","body":"Hey Mette,
\n
\nGuess you still can edit you wiki page after you submit your work! I think this is the whole point of our discussion in here!
\n
\nAnyways, you've covered pretty much most of what we've talked about in the group meeting, great job!
\n
\nFound some links that you might find useful:
\n
\n1 - Effects Of Social Media On The Music Industry : http:\/\/www.youtube.com\/watch?v=ffyCEnmxhtU<\/a>
\n
\n2 - this channel is targeted for musicians, bands, and other artists who are using the web and social media for marketing: http:\/\/www.youtube.com\/user\/InfiniteFanBase<\/a>
\n
\n3 - The Godfather Method - A New Music Industry Business Model: http:\/\/www.youtube.com\/watch?v=R_hfbo5gwgM<\/a>
\n
\n4 - a talk about Digital Music Industry business models: http:\/\/www.youtube.com\/watch?v=YjjWcIftQWM<\/a>
\n
\n5 - Thinking of Business Models for artists: is music a \u2018utility\u2019 or a \u2018property\u2019?: http:\/\/www.michielgaasterland.com\/music\/thinking-of-business-models-for-artists-is-music-a-%E2%80%98utility%E2%80%99-or-a-%E2%80%98property%E2%80%99\/<\/a>
\n
\n6 - What Is The New Music Business Model? http:\/\/deepdivemarketing.com\/2009\/09\/08\/what-is-the-new-music-business-model\/<\/a>
\n
\nbetween your wiki, these links, what the girls talked about here, and our meeting.. I think we probably touched on the most important issue in regard to the topic!
\n
\nGood luck in your presentation tomorrow! :D","dateCreated":"1316431630","smartDate":"Sep 19, 2011","userCreated":{"username":"NajlaAlNomair","url":"https:\/\/www.wikispaces.com\/user\/view\/NajlaAlNomair","imageUrl":"https:\/\/www.wikispaces.com\/user\/pic\/1317793729\/NajlaAlNomair-lg.jpg"}},{"id":"42796064","body":"Hi Mette
\n
\nI've done some internet scouting and found these videos\/sites that I thought could be helpful in developing your structure for the case study, or at least provoking thought.
\n
\nThe Future of the Music Business: video update by Futurist and Speaker Gerd Leonhard
\nhttp:\/\/www.youtube.com\/watch?v=Tzt-bkPDfdc<\/a>
\n
\nMusic 2.0 - The Future of the Music Industry in less than 3 minutes
\nhttp:\/\/www.youtube.com\/watch?v=_IjIZGEaa2k<\/a>
\n
\n--> these videos are just good, starting-off points that give you a summary of the situation and pose questions about the future of the music industry.
\n
\nI think that the following article, "Music industry banks on free in effort to get paid" by Yinka Adegoke and posted on Saturday (http:\/\/in.reuters.com\/article\/2011\/09\/17\/idINIndia-59388520110917<\/a>) is extremely relevant and includes some of the main topics you discussed in your wiki and pitch like the ramifications of free music. It incorporates how companies are trying to encourage a hybrid form, where some music is free, but a subscription is preferred to gain the added benefits.
\n
\nPaul Mason's article, "Cranking up the live music industry" posted online yesterday also raises these issues and could be helpful for your case study (http:\/\/www.abc.net.au\/unleashed\/2906372.html<\/a>).
\n
\nFurthermore, this book, "The Future of the Music Business: How to Succeed with the New Digital Technologies - 2nd edtn" by Steve Gordon (http:\/\/www.amazon.com\/Future-Music-Business-Guides-Leonard\/dp\/1423454456\/ref=sr_1_1?s=books&ie=UTF8&qid=1278519731&sr=1-1<\/a>) focuses specifically on the business models, where you can find his blog here: http:\/\/www.futureofthemusicbusiness.biz\/<\/a>
\n
\nAnyway, let me know what you think about those sources, and whether they're along the lines of what you were thinking.
\n
\nCheers
\nSteph","dateCreated":"1316502367","smartDate":"Sep 20, 2011","userCreated":{"username":"stephking1","url":"https:\/\/www.wikispaces.com\/user\/view\/stephking1","imageUrl":"https:\/\/www.wikispaces.com\/user\/pic\/1315298372\/stephking1-lg.jpg"}},{"id":"43220550","body":"Hi Girls
\n
\nThat is some excellent research you have done, and I\u2019d like to give you a response even though it might be a bit dull reading:
\n
\nTo Najla<\/strong>
\n
\nRe link 1 & 2:<\/u> As these two videos address; I really like the fact that New Media makes it easier for musicians to reach their target group and to distribute their music. New Media is definitely not a bad thing for the music industry.
\n
\nRe link 3:<\/u> I personally think The Godfather Method is a brilliant business model, which I\u2019ve also explained briefly in the wiki under the \u201cFree\u201d model, and I will definitely use it as reference.
\n
\nRe link 4:<\/u> This podcast argues that more people are using legal music instead of illegal music. I did also come across this podcast in my research, but could not find the reference, so I didn\u2019t find it eligible. As the podcast also indicates, the research is based on a particular area, where there has been an intimidating campaign just before the investigation, and also they count in all the people that use free streaming models. My conclusion is therefore that it is an overinterpretation, when they suggest that the music industry is getting rid of the illegal downloading.
\n
\nRe link 5:<\/u> The \u201cproperty\u201d (copyright) discussion, which this link is about, is also a very current discussion, which at the moment seems to be kind of stuck. I will use your link as a reference.
\n
\nRe link 6:<\/u> I also really like this last blog-post you have made, which also argue that a new business model will be based on nurturing fan-relationship. In a business model view I will not include it as it doesn\u2019t provide a fully explained model, but I will probably use it for my report topic, where the fan-artist relationship is in focus.
\n
\nThank You for your input
\n
\nTo Stephanie<\/strong>
\n
\nRe link 1 & 2:<\/u> Gerd Leonhard has got the point, copyright doesn\u2019t work, the cloud is the future, network is the new in-word and flexibility plus risk-taking is needed in the music-industry. I\u2019m downloading his free book at this very instant. ;-)
\n
\nRe link 3:<\/u> The observations this article does, about the current situation in the music industry is very interesting and up to date. I am really excited to see especially where Rdio is going, as I think they are on to some of the right things and of course because they are Danish. ;-) The reference has been made.
\n
\nRe link 4:<\/u> This link talk about how musicians should earn more money from live music and that the live music industry should grow. I agree on this, especially because the \u201cFree\u201d and \u201cHybrid\u201d model count on this revenue to work.
\n
\nRe link 5 & 6:<\/u> Steve Gordon seems like an interesting man \u2013 I am definitely going to stalk him some more.
\n
\nThank You for the useful tips.","dateCreated":"1317122938","smartDate":"Sep 27, 2011","userCreated":{"username":"MetteLP","url":"https:\/\/www.wikispaces.com\/user\/view\/MetteLP","imageUrl":"https:\/\/www.wikispaces.com\/i\/user_none_lg.jpg"}}],"more":0}]}],"more":false},"comments":[]},"http":{"code":200,"status":"OK"},"redirectUrl":null,"javascript":null,"notices":{"warning":[],"error":[],"info":[],"success":[]}}